The Golf Guy Podcast — Ray Cronin & Jim Butler of Club Benchmarking

Club Benchmarking has revolutionized the private club business by providing data-centric products and services which allow clubs to have the requisite facts to guide their decision-making process.  We talk with Ray Cronin, founder and former CEO, and Jim Butler, present CEO, about how Club Benchmarking came about, the value it provides to clubs, the mistakes they commonly see clubs make, and the trends and best practices they see in the club industry.