We talk to Ken Morton, Jr., who along with his dad and brother run the Haggin Oaks golf operation in Sacramento and its famous golf superstore. It is by far the largest golf superstore in the country located at a golf facility, and we discuss how it came about, its online component (Morton Golf), and what makes it so successful. We also discuss the many ways in which Ken and his family, through the Morton Golf Foundation, have given back to the Sacramento community.