We talk with Emily Palmer, Chief Member Services Officer of the USGA. Emily was a Division I golfer at Northern Arizona University and then started her career at the SCGA in various roles before joining the USGA. We discuss her role in overseeing the relationship between the USGA and the Allied Golf Associations (AGA’s), as well as the overall mission of the USGA (which is viewed through the lens of Unify, Showcase, Govern and Advance) and the challenges that the USGA is grappling with.